![]() Using Amazon’s ASIN targeting tool, an upcoming alcohol brand could place an ad on the page of a competitor that’s got longevity and a loyal following behind it. 'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. Challenger food and drink brands have a unique opportunity on Amazon, where sitting alongside established competitors works in their favour. ' If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review ![]() They challenge them.Īny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. Their conclusion? The best salespeople don't just build relationships with customers. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The authors groundbreaking research explains how the rules. ![]() Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. 'The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery Dan James, former chief sales officer, DuPont This is a must-read book for every sales professional. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
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